Seeking obscurity

Miranda Sawyer in the Guardian, having a good old-fashioned moan about the new times:

I have an idea about alternative culture: if there’s something interesting going on, leave it alone. Don’t whack it on YouTube, don’t blog about it, don’t hire a PR and get a piece in the Guardian Guide. And never invite a marketing executive to enjoy the ‘experience’. Just go there, have fun, go home, shut up. Mass communication is all very well, but stumbling across culture is important too. Special is good.

I suspect more and more people are going to have this impulse, and a growing band of people are going to struggle against being automatically mediated at every turn.